1999
The original company Direct Electric that would ultimately split into
a major service brand is founded by DeWayne Rice, Rick Rice, and
Ronnie Tinsley. Starting from humble beginnings and working from the
garage, the small father and son family company begins to grow and
flourish due to DeWayne's unique business philosophy, talent for
finding the best employees, and unmatched levels of production and
quality.
2002
Direct Electric upgrades facilities and becomes a well-known
electrical contracting and service company in and around the Houston
Metropolitan area.
2003
Direct Electric expands operations throughout Texas with new
statewide licensing and a growing East Texas customer base.
2005
Direct Electric gains Louisiana licensing and again expands
in the southern region. Performing new constuction and restoration
projects in Louisiana and Texas as a result of the Hurricanes
Katrina and Rita.
2006
Direct Maintenance - Home & Facility Solutions™ becomes the
second franchise and experiences profitable growth within the Direct
team. The new Direct Maintenance franchise is formed with other
industry professionals and specialists.
2007
Direct again adds new services for its customer base by launching
Direct Plumbing - Quality Solutions™. The franchise becomes
part of the growing Direct family and begins providing routine plumbing
service, construction, and design solutions for customers.
